May 26, 2025
This series is intended to evaluate each product of the James Bond film franchise through a feminist lens, and the relevance of the Bond archetype to shifting ideas of masculinity in the 2020s.
Die Another Day (2002, directed by Lee Tamahori)
The first Bond film of the 21st century and the last Pierce Brosnan 007 role was also intended to be a celebration of 40 years of James Bond movies. Several directors were considered, including Ang Lee and Martin Scorsese, but producer Barbara Broccoli settled on New Zealander Lee Tamahori, who directed the brilliant When We Were Warriors (1994). The result is a sweeping adventure that pulls together North Korean torture chambers, conflict diamonds, and Halle Berry into a film that is often placed at the bottom of Bond lists but is also surprisingly satisfying. Die Another Day would mark the end of 40 year run and take Bond into a new era with the arrival of Daniel Craig.
Die Another Day is meant to pay homage to all the previous Eon Bond films. Halle Berry walks out onto a Cuban beach as a doppelgänger of Ursula Andress in Dr. No (1962). John Cleese has been promoted to Q and his laboratory is a museum of past 007 gadgets, including the jet pack from Thunderball (1965). I’m sure there’s a website that goes through the film’s nods. (Live and Let Die’s interracial love scene?) There was even talk of having Sean Connery make a cameo.
As is expected, we get James underwater and on snow. James in a tux, making plenty of sexual double entendres (“ I have been known to keep my tip up”), and James in exotic locales; North Korea, Cuba, and Iceland. But there are also some departures. The opening title sequence features a theme song sung by Madonna (who also has a small role in the film) with usual female bodies, but also a montage of Bond being tortured in a North Korean prison. Weird. Also, the film relies heavily on CGI, including a really dumb invisible Aston Martin. So dated now.
There are actually a lot of dumb things in this film. We’re to believe that 007 was tortured for 14 straight months in North Korea, allowing his hair to grow a few feet. There’s also a Korean terrorist named Zao, played by Rick Yune, who has diamonds embedded in his face from a blast and I kept thinking, “With a pair of tweezers, I could take care of that for you.” There’s also the classic dumb Bond trope of using “science” to change somebody’s face to look like somebody’s else face. And then there’s the thing of James running around Iceland without a parka on. Not only does a single bullet not strike Bond, neither does a chill.
Let’s plug Bond at 40 into our matrix, shall we?
Driver of Action – We do get a little bit of Halle Berry previewing her 2004 Catwoman role, but this is a Jame Bond revenge movie. Although he doesn’t seem that angry that he was tortured in a North Korean jail for 14 months. In Brosnan’s final jaunt as 007, all plot lines are on him. Even M is sidelined.
Role of Violence – 007 takes out a few dozen guards and henchmen in the film, including during an over-the top hovercraft chase scene. There’s a pretty awesome sword fight scene between Bond and bad guy Gustave Graves (played by Toby Stephens) that smashes up a fancy fencing hall that’s so old school film violence that I didn’t want it to end. And the Bond kills Graves by opening his parachute on a plane so he gets sucked through the jet engine, which is pretty gross. If 40 years, there hasn’t been shred of remorse for this body count.
Vulnerability – After Bond has been traded for Zao to get him out of North Korea, M takes away his “00” status on the belief that James revealed state secrets under torture. He could have taken his cyanide pill but chose not to. (“Threw it away years ago…” he tells M.) There’s a brief moment where James is confronted with the realization, “If I’m not 007, what am I?” But it’s just a split second. Then he goes ape shit and busts out on his rogue (again) vengeance mission.
Sexual Potency – The sex scene with Halle Berry’s character, Jinx, is pretty hot, with her on top. Woman power! I remember seeing this in the theater and slinking into my seat. (Remind me to tell you the story of meeting Berry at a Braves game.) He also beds MI-6 operative Miranda Frost (played by Rosamund Pike), which seems completely unbelievable and dumb. Shockingly, there is a scene of Bond nailing Miss Moneypenny on her desk, but it turns out just be a fantasy she’s having on Q’s virtual reality contraption. So, we don’t get the “3 conquests” quota, and that’s probably a good thing.
Connection – Bond is so alone. More alone than in any previous film. M, Q, and all the other letters are annoyances. Jinx is an NSA agent so there is some connection there and they do end up flying a helicopter to a Korean island to role around in a pile of conflict diamonds, but it’s more obligatory than romantic. Poor James.
Toxic Masculinity Scale: 5
Summary This isn’t a great Bond film, but it is a romp. There’s cool stuff that are like a series of chef’s kisses for loyal Bond fans. The opening scene of Bond and South Korean soldiers surfing massive waves to land behind the DMZ is cool. Bond driving a 50s convertible in Havana is cool. Bond escaping the hospital bed by stopping his own heart is cool. Dumb, but cool. And the Clash’s “London Calling” playing as he flies back to HQ is super cool.
The 40th Anniversary Bond also suffers from the trap of toxic masculinity. The man alone who kills without consequence and beds women without care or kindness because that’s what men do is just sad decade after decade after decade after decade. He’s morphed into a robot. I suppose that’s functional for the MI-6 mandate, but it’s not human. Ten years earlier, the cost of this life was explored in Clint Eastwood’s brilliant film, The Unforgiven. But for James Bond, the cartoon character in a new millennium, it’s just a fading shell of what men were supposed to be.
Die Another Day premiered on November 18, 2002 at Royal Albert Hall with Queen Elizabeth and Prince Phillip in attendance. It was the week the SARS pandemic was causing panic and the week President Bush created the Department of Homeland Security. The world was changing and the relevance of a 007 was, again, in doubt. Or maybe needed more than ever. It would be up to Daniel Craig to tell us.
Next: Casino Royale (2006)
The James Bond Project #21: The World Is Not Enough (1999)
The James Bond Project #20: Tomorrow Never Dies (1997)
The James Bond Project #19: GoldenEye (1995)
The James Bond Project #18: License to Kill (1989)
The James Bond Project #17: The Living Daylights (1987)
The James Bond Project #16: A View to a Kill (1985)
The James Bond Project #15: Never Say Never Again (1983)
The James Bond Project #14: Octopussy (1983)
The James Bond Project #13: For Your Eyes Only (1981)
The James Bond Project #12: Moonraker (1979)
The James Bond Project #11: The Spy Who Loved Me (1977)
The James Bond Project #10: The Man with the Golden Gun (1974)
The James Bond Project #9: Live and Let Die (1973)
The James Bond Project #8: Diamonds are Forever (1971)
The James Bond Project #7: On Her Majesty’s Secret Service (1969)
The James Bond Project #6: You Only Live Twice (1967)
The James Bond Project #5: Casino Royale (1967)
The James Bond Project #4: Thunderball (1965)
The James Bond Project #3: Goldfinger (1964)












